| Website Optimization And SEO Basics |
Website optimization is the process used to fine tune your website, so that the
search engines can easily find and index all of your web pages, and also for
creating a user friendly resource for your visitors.
Creating web pages with the following qualities, will help you keep your visitors
on your site longer, increase your conversion ratios, and create return visitors.
A fast loading website is important to user satisfaction. If your website takes
longer than 8 seconds to load, your visitor may get annoyed and click away.
Overloading your website with to much HTML, or to many graphics, video's,
and Java scripts, can slow down the loading time for your site.
Make sure you check the loading time for your website frequently, and
especially after you add something new to a page. Purchasing a paid web
hosting account with a quality web hosting company will make a difference.
Easy navigation plays a big roll in keeping visitors on your site, and leading
them to information related to their search query. When a searcher reaches
your site from a search engine, they are looking for quick answers to their
questions, Simple solutions to problems, and quality resources to utilize.
Your landing page should act as a sitemap leading to all sections of your
website. By using headlines, text links, and a navigation bar, you give your
visitor quick access to valuable information, and quality resources.
Your visitor should be no more than two or three clicks away from what they
are looking for. Anymore than that, and you risk losing them back to the
search results. Give them what they want, and they will remember your site.
SEO Basics
Search engine optimization is about making your website perform in the search
engines, and getting a top listing in the search results for one or more of your
keywords, or keyword phrases. The most important elements of basic SEO are
If your goal is to get your site listed in the top 10 or 20 organic search results
without having to pay for sponsorship advertising or pay per click ads, then
your going to have to master these all important elements.
Once you create your master keyword list, your going to start writing web page
content based on those keywords. Each one of your web pages should focus
on one main keyword that best describes the topic of that page, and also
touch base on additional keywords that are relevant to your topic.
Your main keyword needs to be included in all sections of your web page.
Make sure you include your main keyword within the following places.
This is also known as keyword density, which means how often your keywords
appear throughout your page. To give you an example of keyword density....
Lets say that your web page has a total of 8 to 10 paragraphs, and each one
of your paragraphs contains 4 or 5 sentences, if your main keyword appears
only 2 or 3 times throughout your page, then your keyword density will be to
low. For a web page of this size your main keyword should appear 4 to 6 times.
Your keywords tell the search engines what the main focus is for your pages.
The search engines will judge the quality and relevance of your web page
content, based on the keywords that show up the most in your page text.
One way to help you stay focused on your keywords when your writing web
page content, is to remember this phrase: keyword focused content pages.
Your web page content must stay focused on the main keyword topic, and
also touch base on other keywords that are closely related to it.
Webmaster tools for website optimization, and keyword research.
search engines can easily find and index all of your web pages, and also for
creating a user friendly resource for your visitors.
Creating web pages with the following qualities, will help you keep your visitors
on your site longer, increase your conversion ratios, and create return visitors.
- fast loading time
- easy navigation
- user friendly resources
- good look and feel
A fast loading website is important to user satisfaction. If your website takes
longer than 8 seconds to load, your visitor may get annoyed and click away.
Overloading your website with to much HTML, or to many graphics, video's,
and Java scripts, can slow down the loading time for your site.
Make sure you check the loading time for your website frequently, and
especially after you add something new to a page. Purchasing a paid web
hosting account with a quality web hosting company will make a difference.
Easy navigation plays a big roll in keeping visitors on your site, and leading
them to information related to their search query. When a searcher reaches
your site from a search engine, they are looking for quick answers to their
questions, Simple solutions to problems, and quality resources to utilize.
Your landing page should act as a sitemap leading to all sections of your
website. By using headlines, text links, and a navigation bar, you give your
visitor quick access to valuable information, and quality resources.
Your visitor should be no more than two or three clicks away from what they
are looking for. Anymore than that, and you risk losing them back to the
search results. Give them what they want, and they will remember your site.
SEO Basics
Search engine optimization is about making your website perform in the search
engines, and getting a top listing in the search results for one or more of your
keywords, or keyword phrases. The most important elements of basic SEO are
- Writing quality website content. (The more unique the better)
- Choosing keywords, and keyword phrases that best describe your topic.
- Proper placement of your keywords within your web pages.
- Securing quality inbound links from other relevant reputable websites.
If your goal is to get your site listed in the top 10 or 20 organic search results
without having to pay for sponsorship advertising or pay per click ads, then
your going to have to master these all important elements.
Once you create your master keyword list, your going to start writing web page
content based on those keywords. Each one of your web pages should focus
on one main keyword that best describes the topic of that page, and also
touch base on additional keywords that are relevant to your topic.
Your main keyword needs to be included in all sections of your web page.
Make sure you include your main keyword within the following places.
- Page file name, ...www.yourdomain.com/mainkeyword
- Within your page title
- Within the opening sentence of the first paragraph
- Throughout the entire page text
- Within a text link
- Within your page description
- Within your keywords description
This is also known as keyword density, which means how often your keywords
appear throughout your page. To give you an example of keyword density....
Lets say that your web page has a total of 8 to 10 paragraphs, and each one
of your paragraphs contains 4 or 5 sentences, if your main keyword appears
only 2 or 3 times throughout your page, then your keyword density will be to
low. For a web page of this size your main keyword should appear 4 to 6 times.
Your keywords tell the search engines what the main focus is for your pages.
The search engines will judge the quality and relevance of your web page
content, based on the keywords that show up the most in your page text.
One way to help you stay focused on your keywords when your writing web
page content, is to remember this phrase: keyword focused content pages.
Your web page content must stay focused on the main keyword topic, and
also touch base on other keywords that are closely related to it.
Webmaster tools for website optimization, and keyword research.
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Link Popularity And Page Rank
Link popularity and page rank is basically a type of merit, that is awarded to
your web pages by the search engines, once they see a number of inbound
links pointing to your website from other relevant established websites on the
Internet. Remember that it is not the quantity of links that you have pointing to
your site, but rather the quality of websites that are linking to you that matters.
While you work on establishing relationships with webmasters, you can start
the link building process by submitting your website to quality web directories.
The benefits of getting listed in web directories are the links you get pointing
back to your website, and some targeted website traffic as well.
Exchanging links with other select webmasters will not only give you a link
pointing to your site, but you will also get to share each others website traffic.
Exchanging links with sites that Host products or services that are related to
yours, is a smart choice. Take your time and choose wisely.
Increasing your link popularity and page rank takes time. There are no short
cuts here. The best thing you can do right now, is to focus your attention on
publishing high quality content, that offers helpful resources and valuable
information to your visitor. This is what will attract other webmasters to you.
As your web pages increase in page rank over time, your website will climb
higher in the search listings as well. The best way to ensure this process is to
follow the natural order of things. It all starts with
Link popularity and page rank is basically a type of merit, that is awarded to
your web pages by the search engines, once they see a number of inbound
links pointing to your website from other relevant established websites on the
Internet. Remember that it is not the quantity of links that you have pointing to
your site, but rather the quality of websites that are linking to you that matters.
While you work on establishing relationships with webmasters, you can start
the link building process by submitting your website to quality web directories.
The benefits of getting listed in web directories are the links you get pointing
back to your website, and some targeted website traffic as well.
Exchanging links with other select webmasters will not only give you a link
pointing to your site, but you will also get to share each others website traffic.
Exchanging links with sites that Host products or services that are related to
yours, is a smart choice. Take your time and choose wisely.
Increasing your link popularity and page rank takes time. There are no short
cuts here. The best thing you can do right now, is to focus your attention on
publishing high quality content, that offers helpful resources and valuable
information to your visitor. This is what will attract other webmasters to you.
As your web pages increase in page rank over time, your website will climb
higher in the search listings as well. The best way to ensure this process is to
follow the natural order of things. It all starts with
- Choosing the best keywords for your topics.
- Writing good quality relevant content.
- Constructing organized user friendly web pages.
- Providing quality resources and recommendations.
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